[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.magas.cz\/proc-vyuzivat-instagram-k-marketingu\/#Article","mainEntityOfPage":"https:\/\/www.magas.cz\/proc-vyuzivat-instagram-k-marketingu\/","headline":"Pro\u010d vyu\u017e\u00edvat Instagram k marketingu?","name":"Pro\u010d vyu\u017e\u00edvat Instagram k marketingu?","description":"Instagram se d\u00edky sv\u00e9 jednoduchosti stal \u00fasp\u011b\u0161n\u00fdm a popul\u00e1rn\u00edm. Obr\u00e1zky poskytuj\u00ed rychl\u00e9 a \u00fa\u010dinn\u00e9 sd\u011blen\u00ed, kter\u00e9 psan\u00fd...","datePublished":"2020-09-04","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.magas.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.magas.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f2ab007ed309e3d84abcf4139c5580b2bc94c721f9294eeb027f25de56e0a35e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f2ab007ed309e3d84abcf4139c5580b2bc94c721f9294eeb027f25de56e0a35e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"magas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.magas.cz\/wp-content\/uploads\/img_a304270_w2152_t1515356363.jpg","url":"https:\/\/www.magas.cz\/wp-content\/uploads\/img_a304270_w2152_t1515356363.jpg","height":0,"width":0},"url":"https:\/\/www.magas.cz\/proc-vyuzivat-instagram-k-marketingu\/","about":["Www"],"wordCount":409,"articleBody":"Instagram se d\u00edky sv\u00e9 jednoduchosti stal \u00fasp\u011b\u0161n\u00fdm a popul\u00e1rn\u00edm. Obr\u00e1zky poskytuj\u00ed rychl\u00e9 a \u00fa\u010dinn\u00e9 sd\u011blen\u00ed, kter\u00e9 psan\u00fd text \u010dasto postr\u00e1d\u00e1. Sou\u010dasn\u011b se v mnoha ohledech jedn\u00e1 o jedno z nejm\u00ed\u0148 zaspamovan\u00fdch soci\u00e1ln\u00edch m\u00e9di\u00ed. Podnikatel\u00e9 a marketingov\u00e9 t\u00fdmy si st\u00e1le jasn\u011bji uv\u011bdomuj\u00ed, jak\u00fdm je firemn\u00ed instagramov\u00fd profil p\u0159\u00ednosem. Je\u0161t\u011b nen\u00ed pozd\u011b chytit pomysln\u00fd vlak. Nenechte se p\u0159edb\u011bhnout konkurenc\u00ed. Instagram, kter\u00fd pod hlavi\u010dkou geni\u00e1ln\u00edho Marka Zuckerberga za\u017eil druh\u00fd boom se jen tak nezastav\u00ed. I d\u00edky adaptaci podobn\u00fdch funkci, pom\u011brn\u011b \u00fasp\u011b\u0161n\u011b bojuje se Snapchatem, kter\u00fd v minulosti odm\u00edtl Zuckenbergovu nab\u00eddku na odkoupen\u00ed spole\u010dnosti za 3 miliardy dolar\u016f. V\u00fdzkumy ukazuj\u00ed, \u017ee lid\u00e9 si pamatuj\u00ed 80% toho, co vid\u00ed, 20% \u010dten\u00e9ho textu a pouze 10% toho, co sly\u0161\u00ed. U\u017e tento p\u0159edpoklad poskytuje Instagramu oproti ostatn\u00edm soci\u00e1ln\u00edm m\u00e9di\u00edm v\u00fdhodu. Jeho obsah je toti\u017e slo\u017een v\u00fdhradn\u011b z obr\u00e1zk\u016f, vide\u00ed a stru\u010dn\u00fdch popisk\u016f. Z toho vypl\u00fdv\u00e1, \u017ee Instaram je skv\u011blou platformou pro kontakt nejen s va\u0161imi z\u00e1kazn\u00edky. Instagram skute\u010dn\u011b dosahuje nejvy\u0161\u0161\u00ed pr\u016fm\u011brn\u00e9 m\u00edry zapojen\u00ed – v tomto ohledu por\u00e1\u017e\u00ed i giganty jako jsou Facebook a Twitter. Publikum na t\u00e9to platform\u011b je zkr\u00e1tka otev\u0159en\u011bj\u0161\u00ed a p\u0159\u00edstupn\u011bj\u0161\u00ed. Sledov\u00e1n\u00ed odezvy na p\u0159\u00edsp\u011bvky je z\u00e1rove\u0148 cennou zp\u011btnou vazbou, kter\u00e1 m\u016f\u017ee pomoci sm\u011b\u0159ovat va\u0161e dal\u0161\u00ed kroky. A\u010dkoli ofici\u00e1ln\u00ed aplikace neposkytuje schopn\u00fd analytick\u00fd n\u00e1stroj. S vyu\u017eit\u00edm slu\u017eeb jako je Statisgram m\u016f\u017eete sledovat hned n\u011bkolik \u00fadaj\u016f:·         Nejlep\u0161\u00ed \u010dasy pro zve\u0159ejn\u011bn\u00ed p\u0159\u00edsp\u011bvk\u016f (kdy je va\u0161e publikum nejaktivn\u011bj\u0161\u00ed)·         Nov\u00fd sleduj\u00edc\u00ed, kdo v\u00e1s p\u0159estal sledovat·         Kter\u00e9 jsou va\u0161e nejobl\u00edben\u011bj\u0161\u00ed p\u0159\u00edsp\u011bvky Pokud jste i men\u0161\u00ed podnikatel, nebojte se poradit s marketingov\u00fdmi odborn\u00edky.  Ti v\u00e1m pak nepochybn\u011b za \u00faplatu nepochybn\u011b r\u00e1di pom\u016f\u017eou s budov\u00e1n\u00edm obrazu cel\u00e9 spole\u010dnosti.Tato investice se v\u00e1m v budoucnu nepochybn\u011b vyplat\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d vyu\u017e\u00edvat Instagram k marketingu?","item":"https:\/\/www.magas.cz\/proc-vyuzivat-instagram-k-marketingu\/#breadcrumbitem"}]}]