[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.magas.cz\/magicka-nula\/#Article","mainEntityOfPage":"https:\/\/www.magas.cz\/magicka-nula\/","headline":"Magick\u00e1 nula","name":"Magick\u00e1 nula","description":"P\u0159em\u00fd\u0161leli jste n\u011bkdy nad t\u00edm, jak magickou moc m\u00e1 slovo nula? Jak v\u00e1s nula ovliv\u0148uje v ka\u017edodenn\u00edm...","datePublished":"2020-09-06","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.magas.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.magas.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/f2ab007ed309e3d84abcf4139c5580b2bc94c721f9294eeb027f25de56e0a35e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f2ab007ed309e3d84abcf4139c5580b2bc94c721f9294eeb027f25de56e0a35e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"magas.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"url":"https:\/\/www.magas.cz\/magicka-nula\/","about":["Ekonomika"],"wordCount":459,"articleBody":"P\u0159em\u00fd\u0161leli jste n\u011bkdy nad t\u00edm, jak magickou moc m\u00e1 slovo nula? Jak v\u00e1s nula ovliv\u0148uje v ka\u017edodenn\u00edm rozhodov\u00e1n\u00ed? M\u00e1me te\u010f na mysli rozhodov\u00e1n\u00ed v n\u00e1kupn\u00edm procesu, pokud n\u011bkde uvid\u00edme, \u017ee dan\u00fd produkt \u010di slu\u017eba je za nula korun, jinak \u0159e\u010deno je zadarmo. V\u011bdec a autor knihy Jak drah\u00e9 je zdarma Daniel Arialy provedl i n\u011bkolik sociologick\u00fdch experiment\u016f se studenty MIT univerzity v USA. V prostor\u00e1ch \u0161koly si p\u0159ipravil st\u00e1nek se dv\u011bma laskominami – velice kvalitn\u00edmi \u010dokol\u00e1dov\u00fdmi pralinkami a sn\u011bhov\u00fdmi pusinkami. Pusinky jsou taky v\u00fdborn\u00e9, ale na pralinky nedosahuj\u00ed, proto u nich uvedl ni\u017e\u0161\u00ed cenu za kus.Ob\u011b laskmoniny pak prod\u00e1val za ceny v pom\u011bru jejich kvality. Pokud byly oba bonb\u00f3ny za pen\u00edze, pak v\u00edt\u011bzila dra\u017e\u0161\u00ed ale chutn\u011bj\u0161\u00ed \u010dokol\u00e1da v odbytu. Ve chv\u00edli, kdy Daniel nab\u00eddl pusinku zadarmo a zlevnil i pralinky, ale ponechal jim tr\u017en\u00ed hodnotu, za\u010dali studenti v\u00fdrazn\u011b preferovat pusinky. Nepomohlo ani v\u00fdrazn\u00e9 sn\u00ed\u017een\u00ed ceny pralinky dol\u016f. •   Dokud byly pusinky za magickou nulu, nem\u011bly finan\u010dn\u011b ohodnocen\u00e9 pralinky \u017e\u00e1dnou \u0161anci v odbytu. Daniel cht\u011bl demenstrovat, jak n\u011bco zdarma ovliv\u0148uje na\u0161e n\u00e1kupn\u00ed rozhodov\u00e1n\u00ed. Koup\u00edme \u010dasto i to, co nechceme, nepot\u0159ebujeme. P\u0159est\u00e1v\u00e1me se rozhodovat racion\u00e1ln\u011b, i kdy\u017e m\u00e1me na stole vylo\u017eeny v\u0161echny karty – zn\u00e1m\u00e1 fakta. Uvedeme je\u0161t\u011b jeden p\u0159\u00edklad, kter\u00fd mo\u017en\u00e1 zn\u00e1te ze sv\u00e9ho \u017eivota. P\u0159edstavte si, \u017ee pot\u0159ebujete koupit kvalitn\u00ed sportovn\u00ed pono\u017eky na b\u011bh s dvojit\u011b pro\u0161itou patou a odv\u00e1d\u011bj\u00edc\u00ed vlhkost. Zam\u00ed\u0159\u00edte tedy do p\u0159\u00edslu\u0161n\u00e9ho obchodu se sportovn\u00edmi pono\u017ekami. Jen\u017ee dnes tu maj\u00ed akci 1+1 zdarma na jin\u00e9 pono\u017eky. Nejedn\u00e1 se o sportovn\u00e9, nen\u00ed u nich dvojit\u00e1 pata a materi\u00e1l i trochu kou\u0161e do zpocen\u00fdch nohou, ale je u nich to magick\u00e9 slovo zdarma. Co mysl\u00edte, s jak\u00fdm typem pono\u017eek odejde v\u00edce z\u00e1kazn\u00edk\u016f? Ano, ukazuje se, \u017ee 1+1 by zv\u00edt\u011bzilo v odbytu a to i p\u0159esto, \u017ee v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f p\u0159ich\u00e1z\u00ed s naprostou jin\u00fdm \u00famyslem a druh\u00fd p\u00e1r byl m\u00e9n\u011b kvalitn\u00ed.To je jen mal\u00e1 uk\u00e1zka toho, jak n\u00e1s ovliv\u0148uje magick\u00e1 nula na cenovk\u00e1ch, p\u0159\u00edpadn\u011b sl\u016fvko zdarma. Je dobr\u00e9 si to uv\u011bdomovat, a tak p\u0159edch\u00e1zet n\u011bkter\u00fdm iracion\u00e1ln\u00edm n\u00e1kupn\u00edm chov\u00e1n\u00ed v budoucnu.                                                                                                                                                                                                                                                                                                                                                                                         3.9\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Magick\u00e1 nula","item":"https:\/\/www.magas.cz\/magicka-nula\/#breadcrumbitem"}]}]